Why 360° video?

Most people are used to making traditional videos, with a smartphone, tablet, laptop, or digital camera, so one might ask themselves: ‘Why should I make 360° videos, since I can also make ordinary videos?’

This is a valid question. It is also not at all the intention to replace all traditional videos with 360°-videos. Traditional videos certainly have their value, but in certain situations 360°-videos can offer a clear added value. Some arguments:

  • It is possible to film a full 360°-environment, without constantly pointing or moving the camera to a certain perspective.
  • It is perfectly possible to make a 360°-video on your own, as you can simply place the 360° camera in a surrounding and then move freely through the room, so no one is needed to follow the designer back and forth with the camera.
  • Users can immediately enter a completely new world, without physical relocation.
  • Using a VR headset, it will feel as if the 360° environment is real. So there is a high degree of authenticity and immersion, because a virtual version of the reality is created.
  • A user can make himself/ herself familiar in a completely unfamiliar environment.
  • It is always a safe, yet very authentic and realistic environment. There are various environments that are not accessible for the average person, such as Clean Rooms, labs, archaeological excavations, etc.
  • The 360°-environment can always be called up and revisited.